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Alix Thompson
  • Female
  • Dartmouth, Nova Scotia
  • Canada
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A blog post by Alix Thompson was featured

Growth Strategies Series - Retail

Welcome to the final instalment of the Growth Strategies series, Retail! Sometimes service providers hesitate to talk to their clients about retail because they are not confident in their knowledge of the products or they feel they lack the verbiage to educate from behind the chair.  Even in tough times, continue to invest in the advanced education and training for your team.  Contact your local distributorship to get a listing of all educational offerings and support your team on attending.…See More
Nov 23, 2011
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Alix Thompson posted a blog post

Growth Strategies Series - Retail

Welcome to the final instalment of the Growth Strategies series, Retail! Sometimes service providers hesitate to talk to their clients about retail because they are not confident in their knowledge of the products or they feel they lack the verbiage to educate from behind the chair.  Even in tough times, continue to invest in the advanced education and training for your team.  Contact your local distributorship to get a listing of all educational offerings and support your team on attending.…See More
Nov 18, 2011
0 Comments
A blog post by Alix Thompson was featured

Growth Strategies Series - Referrals

Hello again!  Today we are moving on to the second instalment of the Growth Strategies series, Referrals! Generating referrals from your existing salon clientele is the surest way to ensure you are getting the “right” clients for your salon demographic.  While blanket marketing campaigns are expensive and have at best, a return rate of 5%, referral promotions target a specific population who already have relationships with your salon clients.  Try a referral program that rewards both the new…See More
Oct 24, 2011
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Alix Thompson posted a blog post

Growth Strategies Series - Referrals

Hello again!  Today we are moving on to the second instalment of the Growth Strategies series, Referrals! Generating referrals from your existing salon clientele is the surest way to ensure you are getting the “right” clients for your salon demographic.  While blanket marketing campaigns are expensive and have at best, a return rate of 5%, referral promotions target a specific population who already have relationships with your salon clients.  Try a referral program that rewards both the new…See More
Oct 21, 2011
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A blog post by Alix Thompson was featured

Growth Strategies Series - Retention

Hello again and welcome to the first instalment in my series on Growth Strategies, Client Retention! When times are tough, getting new guests into the salon gets even tougher.  Keeping the clients you have is critical. The difference between a 20% retention rate of clients in your salon and a 60% retention rate could mean staying in business!  Remember, when times are tough, clients want more for their money.   This doesn’t always mean a discount but it does mean that clients need to perceive…See More
Oct 15, 2011
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Alix Thompson posted a blog post

Growth Strategies Series - Retention

Hello again and welcome to the first instalment in my series on Growth Strategies, Client Retention! When times are tough, getting new guests into the salon gets even tougher.  Keeping the clients you have is critical. The difference between a 20% retention rate of clients in your salon and a 60% retention rate could mean staying in business!  Remember, when times are tough, clients want more for their money.   This doesn’t always mean a discount but it does mean that clients need to perceive…See More
Oct 7, 2011
0 Comments
A blog post by Alix Thompson was featured

Promotional Strategies - TV

Hello Again!Despite the rising popularity of the Internet, TV advertising maintains a dominant and effective form of advertising. Some benefits include: reaching a large audience in a short amount of time, TV advertising surpasses both print and radio advertising in it’s reach and it does so when viewers are most attentive.   TV allows you to combine audio and visual mediums to better convey your message which gives you instant credibility and also allows maximum creativity and the ability to…See More
Oct 2, 2011
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Alix Thompson posted a blog post

Promotional Strategies - TV

Hello Again!Despite the rising popularity of the Internet, TV advertising maintains a dominant and effective form of advertising. Some benefits include: reaching a large audience in a short amount of time, TV advertising surpasses both print and radio advertising in it’s reach and it does so when viewers are most attentive.   TV allows you to combine audio and visual mediums to better convey your message which gives you instant credibility and also allows maximum creativity and the ability to…See More
Sep 23, 2011
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A blog post by Alix Thompson was featured

Promotional Strategies - Outdoor

Hello again!This week we are talking about Out of Home Advertising, such as Billboard, buses, etc.Although outdoor advertising is largely thought of as colorful billboards along our roadways, it actually encompasses a good deal more, including: benches, posters, signs and transit advertising (the ads on buses, subways, taxicabs and trains).   Outdoor advertising always hits a captive audience, it is an element of the environment and can not be “switched off” or “thrown out” by it’s audience.…See More
Sep 14, 2011
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Alix Thompson posted a blog post

Promotional Strategies - Outdoor

Hello again!This week we are talking about Out of Home Advertising, such as Billboard, buses, etc.Although outdoor advertising is largely thought of as colorful billboards along our roadways, it actually encompasses a good deal more, including: benches, posters, signs and transit advertising (the ads on buses, subways, taxicabs and trains).   Outdoor advertising always hits a captive audience, it is an element of the environment and can not be “switched off” or “thrown out” by it’s audience.…See More
Sep 9, 2011
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Alix Thompson posted a blog post

Promotional Strategies - Sponsorships

Hello again! Welcome to the next instalment of my promotional strategies series, today I will be discussing the marketing benefits of sponsorships. Sponsorships are a great way to give back to your community, inspire your team by helping others and working together and to get your name out there in a good will capacity.  Local or national charities have events year round to raise funds for a variety of ailments or functions, these are great things to partner with as you will usually have at…See More
Aug 26, 2011
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A blog post by Alix Thompson was featured

Promotional Strategies - Print

Hello again!Welcome back to the promotional strategies series, next up Print! While largely thought to be a “dying” form of advertising, print media is still a very effective way to get your message out there, particularly if you are advertising a specific promotion or event. It is the form of advertising with the most loyal and longstanding following and if the publication has been along for a substantial amount of time, your business can gain credibility from simply appearing within it.…See More
Aug 15, 2011
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Alix Thompson posted a blog post

Promotional Strategies - Print

Hello again!Welcome back to the promotional strategies series, next up Print! While largely thought to be a “dying” form of advertising, print media is still a very effective way to get your message out there, particularly if you are advertising a specific promotion or event. It is the form of advertising with the most loyal and longstanding following and if the publication has been along for a substantial amount of time, your business can gain credibility from simply appearing within it.…See More
Aug 12, 2011
0 Comments
Alix Thompson posted a blog post

Promotional Strategies - Radio

Hello again friends, I hope you are all enjoying your summer! Here we are again for the next instalment of the Promotional Strategies series: Radio!  Radio is an extremely effective way to get your message out to a wide audience.  It is a targeted medium in that each station generally caters to a distinct audience.  You can get detailed demographic reports and statistics from your local radio station representatives that can help you find the best fit for your salon or spa.   Determining your…See More
Jul 29, 2011
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Alix Thompson posted a blog post

Promotional Strategies - Website Development/SEO

Hello again! Let's talk Websites! Your website is one of the most important marketing tools you have. Most people will research online before making a decision to visit a new salon or spa. This is usually your first impression to a potential client. Therefore, it is just as important as having your salon look clean and professional when a new client walks through your doors, to have a similar outlook on your website. People are busy. Websites that work bring clients in the door. They do this by…See More
Jul 15, 2011
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A blog post by Alix Thompson was featured

Promotional Strategies -Social Media

Hello Again! You hear it everywhere...Social Media is definitely the buzz term of 2011. Social media is the newest medium for advertising and is quickly becoming one of the most successful and cost effective means of doing so. Social media can be defined as using web-based technologies to transform and broadcast media messages into social media dialogues. What this means is they transform people from content consumers to content producers. In effect, once they have your message, they will…See More
Jul 4, 2011
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Alix Thompson's Blog

Growth Strategies Series - Retail

Posted on November 18, 2011 at 4:00pm 0 Comments

Welcome to the final instalment of the Growth Strategies series, Retail!

 

Sometimes service providers hesitate to talk to their clients about retail because they are not confident in their knowledge of the products or they feel they lack the verbiage to educate from behind the chair.  



Even in tough times, continue to invest in the advanced education and training for your team.  Contact your local distributorship to get a listing of all educational offerings and…

Read more →

Growth Strategies Series - Referrals

Posted on October 21, 2011 at 4:00pm 0 Comments

Hello again!  Today we are moving on to the second instalment of the Growth Strategies series, Referrals!

 

Generating referrals from your existing salon clientele is the surest way to ensure you are getting the “right” clients for your salon demographic.  While blanket marketing campaigns are expensive and have at best, a return rate of 5%, referral promotions target a specific population who already have relationships with your salon clients.  



Try a referral…

Read more →

Growth Strategies Series - Retention

Posted on October 7, 2011 at 4:00pm 0 Comments

Hello again and welcome to the first instalment in my series on Growth Strategies, Client Retention!

 

When times are tough, getting new guests into the salon gets even tougher.  Keeping the clients you have is critical. The difference between a 20% retention rate of clients in your salon and a 60% retention rate could mean staying in business!  



Remember, when times are tough, clients want more for their money.   This doesn’t always mean a discount but it does mean…

Read more →

Promotional Strategies - TV

Posted on September 23, 2011 at 4:00pm 0 Comments

Hello Again!



Despite the rising popularity of the Internet, TV advertising maintains a dominant and effective form of advertising. Some benefits include: reaching a large audience in a short amount of time, TV advertising surpasses both print and radio advertising in it’s reach and it does so when viewers are most attentive.  

 

TV allows you to combine audio and visual mediums to better convey your message which gives you instant credibility and also allows maximum…

Read more →

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At 11:08am on April 29, 2010, Gavin Salsbery said…
Nice work Alex, thanks for your continued efforts!
 
 
 


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