3 Key Ways to Track your Salon Facebook Page's Impact & Success

3 Key Ways to Track your Salon Facebook Page's Impact & Success

Forget how many people “like” your salon or spa’s Facebook page… that is the old way of tracking how well you are doing on Facebook..perhaps you did a campaign where you had 1000 clients Like your page... great!!! you got them aboard! but now are they paying attention, or even reading your salon's posts on Facebook? or better yet are they interacting or reacting to them?

Facebook has changed, and you need to evaluate your Facebook marketing differently now too. Conveniently, Facebook has provided us with a few tools to do so, called Facebook Insights.

1. People Talking About This

The first insight you need to pay attention to is “People Talking About This”; this metric is not only visible to you as the page owner, but also to the public and your fans…

This number represents the total number of people who, over the past seven days, have engaged with your Page — by Liking it, commenting on or sharing a post, answering a question, tagging your Page, or responding to an event. In your Insights dashboard, you’ll also see a percentage increase or decrease next to the current number, so you can compare this week’s engagement against last week’s stats.

If you want to build a thriving community for your salon or spa on Facebook, engagement is the most critical metric you can track.

2. Track Engaged Users

On your Insights dashboard, you’ll see a chart in the Page Post Information area with a column called “Engaged Users.” The number represents the number of unique people to have clicked anywhere on that post.

If you click on the number itself, you’ll also see a pie chart with types of clicks, including “other,” which counts the clicks not included in any other metric (clicking on someone’s name, for example). This shows you how many people are really paying attention, even if they don’t comment or click Like.

Since it tracks actual clicks, you can see how your audience interacts with your posts — and use this information to craft more engaging calls-to-action.

3. Track External Referrers

Click on Reach (under Insights in your sidebar) and scroll down to find “External Referrers.” You’ll see a list that shows how many times people arrived on your Facebook Page from an external site during a selected date range.

Salon owners should know where and how people are finding them online. While it’s important to direct traffic from social media to your main salon website, bringing traffic onto your Salon’s Facebook Page is also important.

Why? Because Facebook allows you to have conversations and build relationships that you just can’t have on your regular website. Those conversations can build relationships and eventually, lead to actual sales.

Summary:

If you are following these 3 metrics, aim to increase your results week over week, or month over month... if you don't see an increase, it is time to sit down and re-evaluate what you are doing. Figure out how you can add more impact to your salon's posts, make it more of an interactive post, and give clients or potential clients a call to action in your post.

Until next time.

Cheers.

Chris.