The Salon Today 200 (ST200)

The Salon Today 200 (ST200)

Want to peek at how some of the best salons in the country are doing business? Check out the January issue of Salon Today, where you'll find the prestigious annual Salon Today 200 list, along with a valuable comment from the winning salon owner in each category. You may stumble across an idea you’ve never thought of before or happen to read about a promotional idea that your salon already does. You're bound to spot a few eye-opening gold nuggets!

The eleven categories of the ST200 serve as an invaluable guideline for evaluating your personal effectiveness as both a leader and a business marketer. These eleven categories are an excellent blueprint to guide your focus each year:

Compensation and benefits
Retention & Referral Programs
Customer Service
Recruitment
Advanced education
Marketing
Environmental Sustainability
Philanthropy
Retail and Merchandising
Technology
Growth

Within each of these separate categories live an infinite world of opportunity for improvement and strategic planning!

A free digital version of this issue can be found at: http://www.nxtbook.com/nxtbooks/vance/salontoday_20120102/#/0

Never shy to toot my own horn, I’m proud to report that the salons I own are part of the 2012 Salon Today 200 list for the second year in a row!